Wilkinson

CW: Body shaming

Don’t tell me you haven’t heard these words uttered time and time again, as each year we approach British summer time: “Are you beach ready?” and “Are you ready down there?” They’re usually heard alongside smiley women with perfect hair, smiles and, let’s not forget, “body confidence”. If you haven’t, I’ll assume you’ve been living under a rock for some time. Otherwise, you’ll have been exposed to the idea that you must be bikini ready by Wilkinson’s colourful display of ads.